Free PDF Uncopyable: How To Create An Unfair Advantage Over Your Competition, by Steve Miller

Free PDF Uncopyable: How To Create An Unfair Advantage Over Your Competition, by Steve Miller

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Uncopyable: How To Create An Unfair Advantage Over Your Competition, by Steve Miller

Free PDF Uncopyable: How To Create An Unfair Advantage Over Your Competition, by Steve Miller

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Review

Miller...delivers a coaching session in book form... Don't mistake the work's brevity for a lack of substance. Miller oozes ideas but makes his points quickly, mostly through rapid-fire anecdotes. He explains how competition focused on one-upping a rival's product, price, or service breeds conformity... Miller's prescription: "Look at what everybody else is doing, and don't do it." The goal...to create an "uncopyable attachment" among customers. His most vivid example is Harley-Davidson, whose devotees often tattoo its logo on their bodies. His trademarked advice is "Stealing Genius"--appropriating innovations from other industries. His ideas aren't all original, but his synthesis is, well, uncopyable. Miller has produced an easy and fun read with a wealth of actionable information...he urges developing a mindset that's continually on the lookout for inventive ideas.-Kirkus Review

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From the Back Cover

Praise For Uncopyable Everyone wants a competitive advantage, but not everyone knows how to do it. UNCOPYABLE changes that by providing practical strategies and tools explained using contemporary examples and intriguing stories. Read it to get the edge over your competition.-- Mark SanbornAuthor of the bestselling book, The Fred Factor Steve Miller is the master of marketing and a legend in the consulting world. In UNCOPYABLE he argues successfully whatit takes to be extraordinary in the ever-changing, highly competitive global sphere.-- Nido R. QubeinPresidentHigh Point University Real innovation is hard. I've spent four decades fighting to move business owners past the 'marketing incest' that occurs when they are competition centric in their thinking. And it is about thinking before it can be about anything else -- including growth, sustainability, profit. In UNCOPYABLE, Steve provides a clear challenge to the way a person presently thinks about his business. Now that copycatting occurs at the speed of light and classic price and profit protections are disintegrating, what Steve describes as the Uncopyable Mindset is more vital than ever."-- Dan S. Kennedy, direct marketing strategist/copywriter, author of the No B.S. series, including No B.S. Price Strategy, NoBSBooks.com If you have any responsibility for sales and marketing in your organization, you owe it to yourself to seek Steve out.He's provided us with clear, actionable marketing steps and ideas resulting in a 56% increase in subscription revenue. UNCOPYABLEis a whole new way of thinking about marketing in a competitive world that puts the reader on the road to dominance.   -- Pete HarrisCo-Owner, Incisive Computing Solutions, LLC Notso long ago, if you had great marketing or spectacular customer service or cheap web traffic or some other slight edge, you were reasonably secure against competition. Today, however, they're drilling subterranean tunnels and infiltrating your basement even as we speak. You need a substantial edge. Steve Miller has applied his mind to the question of how you can become UNCOPYABLE.-- Perry MarshallAuthor, 80/20 Sales & Marketing, Ultimate Guide to Google Adwords, and Evolution 2.0 If anyone has the right to teach us how to be UNCOPYABLE, it's Steve Miller. He has modeled the strategies in his breakthrough book formore than 25 years. He goes beyond branding and innovation, which, though valuable - always leave us competing. World class is good, World class and Uncopyable is better! This book gives you both "whats" and "how-tos".-- Bob Pike CPLP Fellow, CSP, CPAEFounder/Chairman - P3 Associates, LLCFounder/Editor - Training and Performance Forum Miller is a marketing guru who teaches practical, common sense lessons to help you stand out, give you a competitive advantage and help make you... UNCOPYABLE!-- Shep Hyken, CSP, CPAEAuthor of the bestselling book, The Amazement Revolution I love books that disturb conventional thinking. Steve Miller nails the pivotal, counterintuitive point about achieving sustainable success--Don't compete, be uncopyable. UNCOPYABLE is a must-read for small business owners who want to avoid the typical pitfalls, and emerge as a game-changer business to be reckoned with.-- Art Turock, Elite Performance Game-Changer, Author, Competent is Not an Option

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Product details

Hardcover: 152 pages

Publisher: Advantage Media Group (February 17, 2017)

Language: English

ISBN-10: 1599327872

ISBN-13: 978-1599327877

Product Dimensions:

6.2 x 0.6 x 9 inches

Shipping Weight: 13.3 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

72 customer reviews

Amazon Best Sellers Rank:

#649,487 in Books (See Top 100 in Books)

"Uncopyable" is an innovative book with practical ideas that can be quickly put into action. I’ve attended several of Steve Miller’s talks after meeting him in conjunction with IMTS 2016. Readers familiar with his speaking style will hear him in the book. It’s the right mixture of well-established facts about marketing and new ways to capture market share. At just 136 pages, it's a quick read that gets right to the point. If you're looking for ideas that can help your products or services stand out from the crowd, read "Uncopyable".

Talk about a paradigm shift! I've followed Steve's webinars and podcasts for quite a while, but it wasn't until I read the entire new book (Uncopyable) that I realized we were still looking at this wrong. What is required is not to be better - you have to be DIFFERENT!! All of our thinking in the past has been geared towards how to be better, or faster, or "bring more value" than our competition. And it is so frustrating when customers don't see that the same way we do. But after reading Steve's new book we finally have a new paradigm, and more importantly, a road map of how to make ourselves different - UNCOPYABLE! Actual tools and steps to take to accomplish this. We need our "moose" emotionally attached to us, not just seeing us as better - for now - until our competition one-ups us. Thanks Steve!!

Steve challenges his readers with high expectations. First, compare yourself to the best and not the best in your industry, but the best - period. What did you learn from them? and then How can you apply it to your situation.This is a critical view because customers compare all buying experiences. They will compare their Disney experience with their grocery experience. Did one "Wow" them? If it did, they the other experience was not as good and you want to make sure you are providing the "Wow" experience.To move toward the "Wow" and "Uncopyable" experience, Steve provides some simple (but not easy) prerequisites on what is required and some tools to move there.An easy read, but my version is now full of highlights and turned down corners.

This book is incredible!!!! Not only is it an easy read, (I think I read the whole thing in about 3 or 4 hours); but it gets the point across like a bolt of lightning! I am so grateful that a client told me about it and I have recommended it personally to quite a few people as well. The personal narratives hit home and are super relatable. Steve gives you tips that you can start using TODAY to help grow AND STAY RELEVANT in whatever business you are in. Steve is the Harry Potter of the marketing world .... don't wait another second before purchasing this book! You are wasting valuable dollars every second you are not "Uncopyable" and if you don't know what that means then you aren't "chasing the right moose"! -Jennifer Lambert new BFF

Don't get stuck in the Bermuda Triangle of marketing using the traditional "better product, better price, better service" merry-go-round that everyone competes on. Be uncopyable, as told in this easy to read, easy to understand book. Steve tells what pitfalls to be aware of, talks about the marketing diamond and how to approach your marketing strategy, where to find your "moose" (target market), how to attract them, and what to do to keep your name top-of-mind when they are ready to buy.But that's not all. Steve teaches how your customers can be attached to your business or product by doing something different that your competition can't or won't do. It's all here in this book laid out in three, easy to follow sections. The principles in Uncopyable help our marketing department with our company's strategy. I highly recommend this book! - Shane Z

“Uncopyable” is a concise and valuable marketing crash course that transforms unconventional thinking into measurable success.Steve Miller’s superpower is his ability to sit outside the sphere of what’s normal, and to share powerful and practical connections to value that others can’t see. The book is a quick read that’s packed with innovative and valuable insights. My favorite is on page 12: “Competition Breeds Conformity”. And don’t get me started on Chapter Four, “Stealing Genius”.“Uncopyable” is a well-reasoned, unorthodox kick-in-the-pants for anyone engaged in sales, marketing, branding or persuasion. In the time it will take you to fly from O’Hare to LAX, you can read “Uncopyable”, reflect on it and change your world. So push that button and buy the book right now!

Steve Miller and his book “Uncopyable” define the American spirit of innovation: breaking through normal to excel, achieve, delight and make things better. This book is a quick read and anyone who wants more and more committed customers should read it!

Bought two of these books for our sales and marketing team to learn and enjoy. We have exhibited and attended many trade shows through the years and always look for new and "uncopyable" advantages to advance our sales process. This book gives many ideas on how to look at our marketing and sales approach in a different way. Some of the suggestions we will use to transform our processes and others might not be applicable, but the main point in reading and learning from this book is to look at what we are doing on a daily basis from a different point of view.The ideas in the book can be additional tools to make us better and more successful.

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Uncopyable: How To Create An Unfair Advantage Over Your Competition, by Steve Miller PDF

Uncopyable: How To Create An Unfair Advantage Over Your Competition, by Steve Miller PDF